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IMRG reports

IMRG's unique data and insight enables us to understand the key emerging trends and developments in online retail.

We listen to our members - the topics we cover are based on precisely what they tell us they want to know.

If you wish to discuss editorial email press@imrg.org; to purchase a report, email enquiries@imrg.org

IMRG Data Report - UK Consumer Home Delivery Review 2019/20

IMRG Data Report - UK Consumer Home Delivery Review 2019/20

13/11/2019

This IMRG report, the eleventh in the series, is supported by GFS and Maru/Matchbox, is a ‘deep-dive’ review that has established a unique place in the area of online delivery research, asking more than 50 questions consistently focussed around online fulfilment and delivery.

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IMRG Data Report - Increasing Customer Conversion

IMRG Data Report - Increasing Customer Conversion

25/06/2019

This is an IMRG report, supported by J.P. Morgan, looking at things to consider when optimising payment acceptance processes for higher conversion.

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IMRG Data Report - Considerations for optimising early stages of customer journeys on retail sites

IMRG Data Report - Considerations for optimising early stages of customer journeys on retail sites

25/06/2019

Attracting new visitors to your site can be an expensive business, but once you actually manage to get them there, how can you ensure your site is best structured for conversion?

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IMRG Data Report - Online Delivery: Balancing the Strategic Scales

IMRG Data Report - Online Delivery: Balancing the Strategic Scales

04/04/2019

What follows is a short thought-piece from IMRG in conjunction with GFS, introducing some new data and fresh insight on the difficult operational questions for online retailers, of creating the right balance for the online delivery offer and using it to scale the business.

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IMRG Data Report - Online Delivery: Balancing the Books

IMRG Data Report - Online Delivery: Balancing the Books

04/04/2019

What follows is a short thought-piece from IMRG in conjunction with GFS, introducing some new data and fresh insight on the difficult operational questions for online retailers, of creating the right balance for the online delivery offer and using it to scale the business.

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IMRG UK Consumer Home Delivery Review 2018/19

IMRG UK Consumer Home Delivery Review 2018/19

25/03/2019

Over the past ten years this ‘deep-dive’ review has established a unique place in the field of e-commerce consumer research, asking more than 50 questions consistently focussed about online fulfilment and delivery. It not only provides a snapshot of the current position but offers this in the context of the evolving landscape, with up to ten years trend data for most questions.

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IMRG Data Report: Customer Funnel Stage 2

IMRG Data Report: Customer Funnel Stage 2

18/02/2019

Do your customers browse your online product ranges but rarely add-to-basket? IMRG have conducted an extensive study into the reasons customers progress through the online shopping journey. This report is the second in a four-part series, and takes a magnifying glass to the product page: what are those subliminal factors which encourage a customer to add a product to their basket?

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IMRG Christmas and Black Friday 2018 Review

IMRG Christmas and Black Friday 2018 Review

28/01/2019

Black Friday 2018 was a very interesting event, probably the most disruptive and confusing one since 2014. So what did we learn this year, and where does it go from here? This report provides a comprehensive analysis of the peak period in 2018, backed by extensive sales data provided directly to IMRG by more than 210 leading retailers.

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IMRG Data Report: Best practice for optimising search on smartphones

IMRG Data Report: Best practice for optimising search on smartphones

16/01/2019

We reviewed the smartphone sites of 30 participants to see if we could identify common factors that may be influencing a high / low use of site search on smartphone, the results of which are detailed in this report.

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IMRG UK Click & Collect Review 2018

IMRG UK Click & Collect Review 2018

25/09/2018

This review is intended to present an objective and pragmatic view of click & collect – and develop understanding of the solution for multichannel retail stakeholders, its current use and potential. This is the third in the series and has been updated with the latest trends and relevant market developments.

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