About IMRG Capgemini Digital Dashboard

The new IMRG Capgemini Digital Dashboard, created by our technology partners Capgemini, is a sophisticated solution for retailers wanting instant access to market insight and benchmarking data.

IMRG has successfully partnered with Capgemini since April 2000, creating the IMRG Capgemini Online Retail Index, the primary performance indicator for online retailers in the UK, providing retailers with extensive market analysis, insight and commentary.

IMRG Capgemini Digital Dashboard offers immediate granular intelligence on the market sectors you need. With instant comparison of your own sales data, this will give you the information you need to inform strategy during this key period.

Discover the benefits of the Digital Dashboard for yourself:


On-Demand Market Intelligence.

Don't wait until month end; Digital Dashboard gives you fresh weekly data uploaded every Wednesday, and with powerful layered filtering, on-demand, sector specific market performance intelligence, is at your command.

Competitor Filtering

Track your sales performance with precision, using over 40 filters to gain immediate intelligence on the performance of the market segments you select, enabling immediate comparison to your own sales data. Layer up multiple filters and see detailed information on aggregated sales performance within specific retail sectors, enabling you to benchmark accurately against your own performance.

  • View Filter options

    Filters options include;

    • Product Sector
    • Size (store count & online turnover)
    • Retailer Type (multi-channel vs pureplay)
    • Market Tier (budget/mid/premium)
    • Basket Value.

Ultimate Data Benchmarking.

By providing your own sales data, as part of Data Insider membership, IMRG are able to give you the ultimate data benchmarking experience. See your own sales data overlaid on the Digital Dashboard, to instantly and conveniently benchmark your performance against the index. Select time frames, performance metrics of importance and filter across a range of options to obtain precision market comparisons that inform and inspire strategy.

  • See the performance metrics we track
    Site Optimisation
    Visitor Bounce Rate Basket Abandonment Rate Checkout Abandonment Rate Length Of User Session (Secs) Home Page Bounce Rate
    Home Page Exit Rate Site Search % Search Page Exit Rate Product Page Exit Rate Home Page Start Rate
    Product Page Start Rate        
    Acquisition & Retention
    Active Customer Retention Rate Old Customer Reactivation Rate New Visitor Conversion Rate    
    Commercial
    Average Selling Price Per Item Average Order Value      
    Channel
    % Of Sales Via A Mobile % Of Visits Via A Mobile      
    Order Fulfillment
    Cancellations Due To Fraud % Of Units Returned % Of Click And Collect Sales (Completed Online)    
    Marketing
    PPC ROI Per Pound Spent Affiliate ROI Per Pound Spent Online Marketing ROI Per Pound Spent % Revenue Derived From Marketing Method: Paid % Revenue Derived From Marketing Method: Affiliate
    % Revenue Derived From Marketing Method: Email % Revenue Derived From Marketing Method: Natural % Revenue Derived From Marketing Method: Direct % Revenue Derived From Marketing Method: Social % Revenue Derived From Marketing Method: Display
    % Revenue Derived From Marketing Method: Other        
    Customer Funnel
    % Of Total Visits That View A Product Page % Of Sessions That Convert From A Product Page View To 'Add Item To Bag' % Of 'Add To Bag' Sessions That Convert To Checkout % Of Checkout Sessions That Convert To Payment  
    Discounting
    Discount Rate (% Of Gross Revenue Generated From Items On Sale/Discount)        


    See the market sectors we track
    Sectors
    Beauty Beers Wines Spirits Clothing DIY Electricals
    Fashion accessories Footwear Fragrance Furniture Garden
    Gifts Haircare Health Health & Beauty Home
    Home & Garden Homewares & Decorations Lingerie Makeup Mens
    Menswear Skincare Toiletries Travel Womenswear

Don't Have Access to Digital Dashboard?

Join IMRG and unlock the power of data! See the Data Insider & Retail Master membership benefits here



About our Partners: Introducing Capgemini

A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients' opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organistions to realise their business ambitions through an array of services from strategy to operations.

Capgemini has worked with 26 of the world's top 30 retailers over the last few years and 16 of the world's top 20 leading Consumer Packaged Goods (CPG) companies. We are amongst the strongest and fastest growing Consumer Product and Retail consultancies globally with over 200,000 team members in more than 40 countries, a testament to the tangible results that we continue to deliver with our clients.

Capgemini is proud to have been partnered with IMRG since April 2000, by creating the IMRG Capgemini Online Retail Index, the primary performance indicator for online retailers in the UK. It tracks 'online sales', defined as 'transactions completed fully, including payment, via interactive channels' from any location, including in-store, collecting sales data from over 200 retailers every month. These figures are then used to reveal the market performance across a variety of product sectors, showing year-on-year growth, average basket values, and conversion rates. The index tracks over £25 billion of UK online retailers' sales figures each year. Capgemini and IMRG also provide extensive market insight and commentary on ecommerce trends, through monthly press releases, and deep dive analysis on the monthly and quarterly indexes to help give context behind the numbers.