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IMRG Data Summit 2019

Actionable insight for optimising online customer journeys

IMRG Data Summit focusses on identifying best practice across four stages of a typical customer journey – attracting visitors to retail sites, providing compelling browsing experiences, converting those browsers into customers, then turning those customers into advocates.

Through a mix of IMRG data presentations, retailer keynotes and expert panel debates, attendees will learn how to:

  • Optimise areas across the site for greater conversion
  • Identify opportunities for efficiency
  • Develop high quality customer journeys

Keynote Speakers

  • Alex Loizou

    Alex Loizou

    Co-Founder, CPO | Trouva

    Alex will be speaking on data in marketplaces, the significance of utilising data for automation within a marketplace setting, and the challenges of personalisation based on variable/dynamic non-controlled supply.

  • Ash Madhav

    Ash Madhav

    Head of Data Science & Optimisation | Revolution Beauty

    Ash will explore how Revolution Beauty use data to inform decision making, the key areas they focus on to improve conversion and the areas they feel are going to become the most important areas of data analysis to help stay competitive in an increasingly crowded market.

  • Mark Roberts

    Mark Roberts

    Co-Founder | Beer Hawk

    Mark is an entrepreneur - the founder of BeerHawk.co.uk, named as one of the top 100 UK Start-ups - who has previously worked at Board level in both consumer goods and financial services.

  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.

  • Matthew Walsh

    Matthew Walsh

    Data and Retail Director | IMRG

    Matthew is responsible for all of the data and market reporting that IMRG publish. He produces the IMRG Capgemini Retail Index which is the largest and longest running eCommerce benchmark in the UK. Matthew also regularly provides data presentations to our retail members explaining the latest trends in ecommerce. Matthew is the first point of contact for our retail members.

  • Lucy Gibbs

    Lucy Gibbs

    Senior Consultant | Capgemini

    Lucy works closely with the IMRG team, producing analysis on the IMRG Capgemini eRetail Sales Index and providing insights on the latest retail trends. Lucy is a Senior Consultant at Capgemini specialising in retail and customer analytics, helping businesses put data and insights at the heart of their decision making.

Agenda

08.00 -
09.00

Registration & Breakfast


SESSION ONE | ATTRACTING VISITORS TO YOUR SITE

09.00 -
09.25

What makes a good homepage/landing page?

Getting a prospective customer to visit your site can take a lot of hard work; how should that initial landing experience be structured to improve chances of conversion?

Andy Mulcahy, Strategy and Insight Director, IMRG

 

09.25 -
09.50

Retailer Keynote - Q&A with Ash Madhav, Head of Data Science & Optimisation, Revolution Beauty

We explore how Revolution Beauty use data to inform decision making, the key areas they focus on to improve conversion and the areas they feel are going to become the most important areas of data analysis to stay competitive in an increasingly crowded market.

09.50 -
10.00

Partner Insight - Conversant

How retailers are increasing conversion - and incremental revenue - by personalising offsite consumer experiences

Right now, retailers are harnessing consumer data to access a single customer view, utilising it to deliver one-to-one, personalised display media to existing customers and prospects, wherever they are online. What’s more, this single customer view allows them to prove the true incremental value that's driven - often in excess of 10:1 (that’s over £10 for every £1 spent). Hear how, from the brands themselves, in this insightful, case study-focussed talk.

Elliott Clayton, SVP Media UK, Conversant

10.00 -
10.35

Panel Session - What are the most effective ways to attract visitors to your site?

This session will debate the approaches retailers can use to deliver visitors to the site, focusing on marketing channels, methods, campaigns and landing pages

10.35 -
11.10

Refreshment Break


SESSION TWO | SELLING TO SITE VISITORS

 

11.10 -
11.20

Partner Insight - JP Morgan

How will Strong Customer Authentication drive customer behaviour?

Guidance for merchants on how to adapt and succeed in this new landscape.

11.20 -
11.55

Panel Session - How can you create quality browsing experiences for site visitors? 

This session will debate the techniques and tactics that retailers can employ to engage and inspire site visitors, focusing on merchandising, personalisation, functionality and promotion of options (payments, delivery etc).



11.55 -
12.15

IMRG Insight - What are the market trends in the build up to peak trading?

Matthew Walsh, Director of Data and Retail, IMRG

Lucy Gibbs, Senior Consultant, Capgemini



12.15 -
13.15

Lunch Break


SESSION THREE | CONVERTING VISITORS INTO CUSTOMERS

 

13.15 -
13.25

Partner Insight - Proximis

Improving Operational Efficiency – Unified Commerce

With sales growth so hard to find in today’s market, where are the opportunities for retailers to make efficiency gains through optimising areas of the customer experience?

 

13.25 -
13.50

Retailer Q&A - Alex Loizou, Co-Founder & CPO, Trouva

Alex will be speaking on data in marketplaces, the significance of utilising data for automation within a marketplace setting, and the challenges of personalisation based on variable/dynamic non-controlled supply.

13.50 -
14.05

IMRG Insight - What can retailers do to optimise their checkouts? 

For some retailers, around two-thirds of shoppers abandon their purchases at the checkout; for others it’s less than one-in-five, so why do some checkout pages perform so much better than others?

Andy Mulcahy, Strategy and Insight Director, IMRG

14.05 -
14.40

Panel Session - How can you convert browsers into customers?

Connecting a shopper to a product of interest only represents another stage of their journey – they can still change their mind if the available options and experience doesn’t match their expectation. This session will debate how this process can be made as efficient as possible. 



14.40 -
15.10

Refreshment Break


SESSION FOUR | THE POST-SALE EXPERIENCE

15.10 -
15.25

Partner Insight - Capgemini

​New ways to build loyalty

Steve Hewett, VP Global Lead for Customer Engagement and Loyalty - Retail, Capgemini

15.25 -
15.45

Retailer Keynote - Q&A with Mark Roberts, Co-Founder, Beer Hawk

In this Q&A, Mark will discuss how Beer Hawk approach acquiring and retaining customers, including the impact their ‘beer token’ loyalty scheme has on customer loyalty.

15.45 -
16.20

Panel Session - How can you ensure customer delight across the overall experience?

This session will debate the ways in which retailers can ensure they fulfil orders in line with rising expectation and develop strategies to drive advocacy among the customer base.   

16.20 -
17.30

Drinks Reception

Panel Sessions

What are the most effective ways to attract visitors to your site? - 09.55 - 10.30

This session will debate the approaches retailers can use to deliver visitors to the site, focusing on marketing channels, methods, campaigns and landing pages

Panellists Confirmed:
Holly Anderson, Senior Digital Marketing Manager, Boux Avenue
David Howlett, Digital Strategist, Search Laboratory
Alvin Chan, Head of Product & Data Science, Avora
Kingsly Kaba, Sales Manager - Enterprise Sales, Omnia Retail
Steve Johnston, Founder & Head of Client Services, Kaiasm

How can you create quality browsing experiences for site visitors - 11.10 - 11.45

​This session will debate the techniques and tactics that retailers can employ to engage and inspire site visitors, focusing on merchandising, personalisation, functionality and promotion of options (payments, delivery etc).

Panellists Confirmed:
Andrew Poole, Digital Analytics & Insight Manager, Matalan
Fabien Le Houezec, Analytics & Insight Manager, Wilko
Andrew Fowler, Country Manager, UK, Apptus
Kirsty Wilson, Account Director, Brightcove
Steve Allen, VP New Business Sales, Metapack

How can you convert browsers into customers? - 14.05 - 14.40

Connecting a shopper to a product of interest only represents another stage of their journey – they can still change their mind if the available options and experience doesn’t match their expectation. This session will debate how this process can be made as efficient as possible.

Panellists Confirmed:
Sara Lodi, Digital Product Manager, The Body Shop
Dave Trolle, Managing Director - Marketing Tech, Summit
Elizabeth Brennan, Commercial Director UK, Criteo
Noam Levy, Global VP Business Development, Global-e
John Western, RVP Europe, Lucidworks

How can you ensure customer delight across the overall experience? - 15.45 - 16.20

This session will debate the ways in which retailers can ensure they fulfil orders in line with rising expectation and develop strategies to drive advocacy among the customer base.

Panellists Confirmed:
Lauren Juster, Head of Ecommerce, Biscuiteers
Ebru Keskin, Head of Fraud and Payments, END. Clothing
Elliott Clayton, SVP Media UK, Conversant
Jake Dovey, Business Development Manager, SafeCharge
Edward Willis, Head of Insight, Yodel

Sponsors

Headline Sponsor

Conversant

Conversant

For more than 15 years, Conversant has been transforming the way that brands reach and talk to consumers, to drive meaningful relationships at incredible scale. Our proprietary tools and systems handle millions of bid requests and transactions that drive billions of dollars in incremental revenue. We store data in petabytes, and we make bid decisions in milliseconds. Conversant is propelling ad tech to the next level by making digital display, mobile and video ads more personal, relevant and valuable to individuals, across all their devices—anywhere, every day. All while maintaining the highest privacy standards.

More info

Event Sponsors

Who Should Attend?

This conference is structured around some of the unique data that IMRG tracks on the online retail industry – using these indicators as the starting point for a series of sessions that interrogate trends and provide insights into what retailers can do to improve their performance. We will look at the impact this has on the business and teams within. If you want to understand the latest trends and developments in these areas this conference is a must-attend for you. If your role or responsibility falls into one of the below, you will benefit from attending the IMRG Summit:

  • Heads of eCommerce
  • Heads of Multichannel Retailing
  • Global Heads of eCommerce
  • Heads of Logistics / Delivery
  • Heads of Marketing
  • Managers / Directors
  • Marketing Directors
  • Analysts 

This event is open to all IMRG retailer members*, and IMRG Taskforce** solution provider members at no charge***. Non-member suppliers can attend but will be charged £1500. We will contact registered non-member suppliers to notify them of cost of access. Access to the event is controlled by IMRG and people will be refused entry if payment is not cleared on the day. 

*An online retailer would be a B2C operation selling products or services, via a website with transactions completed fully, including payment, via any interactive channel, from any location. These operations may have a social media presence, store, or be linked via a marketplace but would operate primarily via their own domain and not via a marketplace alone. Unfortunately 3rd party agencies who have retailers as clients are not classed as retailers themselves but would be a solution provider.

**IMRG’s Taskforce is an elite group of senior solution providers who help us address some of the key issues facing industry through a series of focused outputs. The group covers a wide range of expertise and benefit from multiple opportunities for exposure to our online retail community

***Attendees registering under incorrect ticket types will be reviewed and cancelled with access to the event refused.

Where Is It?

IMRG are delighted to be holding the Data Summit at the Cavendish Conference Centre.

Cavendish Conference Centre

22 Duchess Mews
Marylebone
London
W1G 9DT

Google map

Nearest Tube Stations:

  • Oxford Circus
  • Regent's Park
  • Great Portland Street

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