IMRG Data Webinar - Navigation Bar vs Search Bar


There are two ways to navigate a retail website: by choosing a category and then selecting filters via the navigation bar until you’re offered the selection of products you’re looking for, or by directly searching for a product by typing into the search field.

How do these two ways of navigating a retail website affect conversion? And does the style in which they’re presented have an impact on how customers use them?

Join IMRG, Maginus, and Apptus in our Data Webinar and learn which methods of searching are most likely to lead to a conversion. 

You will learn:

  • How use of the navigation bar impacts conversion
  • What kind of conversion you can expect using search – including when they see zero results
  • How the navigation and search bar should be displayed on your website for maximum customer engagement

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This webinar will be 30 minutes long.


  • Andy Mulcahy

    Andy Mulcahy

    Strategy and Insight Director | IMRG

    Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday.
  • Andrew Fowler

    Andrew Fowler

    Country Manager, UK | Apptus

    As UK Country Manager for Apptus, Andrew is delighted to be able to bring the Apptus advanced search and merchandising suite to online retailers in the UK.
  • Gavin Masters

    Gavin Masters

    Head of Consulting eCommerce | Maginus

    Gavin is a top performing, results-driven digital leader with comprehensive experience in delivering and leading large online operations, digital brands and consultancy services within a variety of industries. He has proven impact on online revenue, brand development & commercial growth.

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