IMRG Masterclasses

Drop across to stand L40 at eCommerce Expo for exclusive insight

Strengthen your strategy.

Here at IMRG, we sift and analyse tomes of data (provided directly to us by hundreds of household-name retailers) and identify the ultimate optimisation techniques used by the best-performing businesses in the retail arena.

These best-in-class retail methods are usually reserved for our exclusive monthly Data Breakfast events. However, for one time only, we’re delivering a selection of our sought-after optimisation content in a series of five half-hour masterclasses at eCommerce Expo 2019.

So, if you’re signed up for this year’s eCommerce Expo, be sure to visit stand L40 on either 25th or 26th September (we’re repeating the content on both days) to experience actionable best-practice retail techniques which have been proven to boost conversion.

Time your visit using the agenda below, and we look forward to seeing you there!


IMRG Masterclass Agenda

10:30 – 11:00 – Which elements do the best performing pages have?

Certain page layouts are more likely to cause a shopper to buy from you. Learn the techniques which are used by the best-performing retailers.

11:45 – 12:15 – The impact different site journeys have on conversion (additional insight provided by Apptus)

Access unique insight on the impact of filters throughout a customer journey, as well as conversion rates for visitors who use site search vs the navigation menu.

13:15 – 13:45 – What is the best structure for delivery pages at the checkout?

Are delivery options now fast enough? Find out what buyers find important, and how to structure your delivery options at checkout for maximum conversion.

14:15 – 14:45 – What is the best structure for payment pages at the checkout?

In this session, discover the most popular payment page structure, the split of sales revenue between different payments methods, and the impact of adding a review page at checkout.

15:30 – 16:00 – Exclusive insight into Black Friday 2019 (additional insight provided by Exponea)

We track multitudes of Black Friday KPIs from hundreds of leading retailers. Find out what’s in store for this year.

Event Date 25th Sep 2019 to 26th Sep 2019
Event Time 09:00 - 17:00
Location Olympia, London