Checkout Optimisation Strategies



A common source of frustration for retailers is the continuing high rates of site visitors that either bounce off the site immediately after arriving, abandon their baskets mid-shopping or indeed at the checkout itself.

Making even small improvements to some of these metrics could lead to significant uplifts in sales performance – so what do retailers need to think about when structuring the layout of the checkout and associated areas of their site experience?

Join IMRG at our Checkout Optimisation Strategies Data Breakfast where we will share the results of a new study analysing participant performance across a range of datasets that we track – including basket and checkout abandonment, bounce rates and the customer funnel – to identify common points between those who have the highest rates of performance at various stages, and those with the lowest.

You will learn

  • What influences abandonment at multiple stages of customer engagement
  • How the best – and worst – performers structure their checkout experience
  • Practices that can enhance – or restrict – the chances of customer conversion

At this event you’ll find out market averages for how retailers are performing in various areas and learn from best practice examples, plus you get to speak with your peers and debate trends in this area – as well as enjoying a delicious spread of food.

Who Should Attend?

Who is this event for?
Registration for this event is free for IMRG retail members – space is limited to 15 attendees. We will also invite two taskforce solution provider members who have specific knowledge and insight in this area.

When and where is it?
Date: 15th May 2018
Time: 8:30am - 10:30am
Location: Cental London

For more information, contact Paul Evans