Reviewing Checkout abandonment ahead of peak


This dinner will focus on checkout abandonment, comparing insights and reviewing strategies with your peers. Expert analysis will come from the dinners supporters, Braintree, and insight provided by the IMRG quarterly benchmark.

The focus of this dinner is around payments being about so much more than enabling a shopper to make a secure transaction – with the right supporting strategy, it can greatly enhance the customer experience and increase conversion and loyalty in the process. But checkout abandonment stands at 40% on mobile, 31% on tablets, and 29% on desktops. How can retailers reduce this?

  • What causes shoppers to abandon at the checkout and what can be done to minimise this risk?
  • Which payment options are growing in popularity and why?
  • What does Amazon’s end of patent for one click purchase mean for retailers?
  • Are Buy Now buttons good for your business?
  • Peak is just round the corner, what can we do now to help for this crucial trading period?

Hosted by Andrew McClelland of IMRG, this event will give you crucial insight and a chance to discuss a range of issues in the private dining facilities in Central London. Venue to be announced to guests closer to the time.

We look forward to seeing you there.

Who Should Attend?

This forum is designed to provide retailers with key learnings around checkout abandonment. If your role or responsibility falls into one of the below, you will benefit from attending our forum.

  • Financial Directors  / Manager

  • eCommerce Directors / Managers

This event is for retailers only.


This forum is supported by: 

Headline Sponsor



Braintree provide the global commerce tools people need to build businesses, accept payments, and enable commerce for their users. It’s the simplest way to get paid for your great ideas -- across any device, and through almost any payment method. Merchants in more than 40 countries worldwide can accept, split, and enable payments in more than 130 currencies using Braintree. And we’re here for you -- with stellar support, innovative concepts, and simple processes -- from your first dollar up past your billionth.


More info