Supported Event - Royal Mail Tmall / China eCommerce Workshop


Are you interested in selling directly to 400 million Chinese shoppers?

Royal Mail store on Tmall Global offers a fast track opportunity to access the China market.

Join our 3-hour workshop on June 29th in Phoenix Centre London to learn how this practical solution can work for your business. You will hear about and see the quickest, simplest and most cost-effective market entry solution for British small- and medium-sized enterprises. There will be ample opportunity to talk with our e-commerce experts and meet representatives from companies already benefitting from their sales through cross border eCommerce.

This is an IMRG Supported Event hosted by Royal Mail & the China-British Business Council.




  • An overview of the Chinese e-commerce market and an explanation of the channels
  • A review of the real opportunity China presents British businesses
  • A exploratory dive into why the Chinese buy British?
  • An overview of the Royal Mail Tmall Store on Tmall Global
  • A practical how-to guide on marketing and promotion in China for British brands
  • An outline of some of the challenges international businesses face in China and advice on avoiding them (including tax, customs & IP issues)

Who Should Attend?

You should attend if you:

  • are an SME looking at the Chinese market
  • are put off by the perceived cost and complexity associated with entering China
  • would like to find out what the real opportunity is and how you could benefit from it
  • can spare 3 hours to get the most up-to-date information which could transform your business

Speakers will include representatives of the China Britain Business Council, Royal Mail’s Tmall team and Avenue51’s China e-commerce specialists and a number of companies which are selling into China through this channel. The speakers will provide all the information you need in order to decide whether the cross-border e-commerce route to access the Chinese market is right for your business and will give you clear information on the opportunity that the Royal Mail Tmall Store presents.

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